Facebook relaunches market research program as Study from Facebook

After being exposed earlier this year engaging in some questionable market research activities and having to shut things down, Facebook is returning with a new app. Called Study from Facebook, the new program will offer payments to participants in exchange for an inside look at how they use their smartphones. In the case of the new program, it is limited to Android devices.

Facebook indicated in their announcement of Study from Facebook that they are moving to a new model for market research in which all participants are compensated or as they call it, “reward-based market research.” Facebook did not indicate what the level of compensation would be for participants.

In order to get into the program, users will have to keep an eye out for ads that Facebook will be running inviting people to participate in the program. If someone is interested, they merely have to click on the ad to get more information on how it works and to go through a registration and qualification process. If accepted, they will be directed to download the Study from Facebook app from the Google Play Store.

Once installed, Facebook says the research program will collect the following information from a user’s device:

  • The apps installed on a participant’s phone
  • The amount of time spent using those apps
  • Participant’s country, device and network type
  • App activity names, which may show us the names of app features participants are using

Facebook says they will not collect and user IDs or related passwords. Nor will the collect personal content a user may have on their device like photos, videos or messages. Facebook promises they will not sell any of the information collected to third parties nor will they use it to target ads at users of the app.

source: Facebook

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff’s past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.

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