After being exposed earlier this year engaging in some questionable market research activities and having to shut things down, Facebook is returning with a new app. Called Study from Facebook, the new program will offer payments to participants in exchange for an inside look at how they use their smartphones. In the case of the new program, it is limited to Android devices.
Facebook indicated in their announcement of Study from Facebook that they are moving to a new model for market research in which all participants are compensated or as they call it, “reward-based market research.” Facebook did not indicate what the level of compensation would be for participants.
In order to get into the program, users will have to keep an eye out for ads that Facebook will be running inviting people to participate in the program. If someone is interested, they merely have to click on the ad to get more information on how it works and to go through a registration and qualification process. If accepted, they will be directed to download the Study from Facebook app from the Google Play Store.
Once installed, Facebook says the research program will collect the following information from a user’s device:
- The apps installed on a participant’s phone
- The amount of time spent using those apps
- Participant’s country, device and network type
- App activity names, which may show us the names of app features participants are using
Facebook says they will not collect and user IDs or related passwords. Nor will the collect personal content a user may have on their device like photos, videos or messages. Facebook promises they will not sell any of the information collected to third parties nor will they use it to target ads at users of the app.