Head to Head Review: i3 Verticals (IIIV) versus LYFT (NASDAQ:LYFT)

i3 Verticals (NASDAQ:IIIV) and LYFT (NASDAQ:LYFT) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.


This table compares i3 Verticals and LYFT’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
i3 Verticals -0.19% 14.81% 9.20%

Valuation and Earnings

This table compares i3 Verticals and LYFT’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
i3 Verticals $323.51 million 1.93 -$6.89 million $0.56 42.48
LYFT $2.16 billion 6.70 -$911.34 million N/A N/A

i3 Verticals has higher earnings, but lower revenue than LYFT.

Analyst Ratings

This is a summary of recent ratings for i3 Verticals and LYFT, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
i3 Verticals 0 0 5 0 3.00
LYFT 2 7 14 0 2.52

i3 Verticals currently has a consensus target price of $24.40, suggesting a potential upside of 2.56%. LYFT has a consensus target price of $71.51, suggesting a potential upside of 41.56%. Given LYFT’s higher possible upside, analysts clearly believe LYFT is more favorable than i3 Verticals.

Institutional and Insider Ownership

33.9% of i3 Verticals shares are held by institutional investors. Comparatively, 1.7% of LYFT shares are held by institutional investors. 56.2% of i3 Verticals shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


i3 Verticals beats LYFT on 6 of the 11 factors compared between the two stocks.

i3 Verticals Company Profile

i3 Verticals, Inc. provides integrated payment and software solutions to small- and medium-sized businesses and organizations in education, non-profit, public sector, property management, and healthcare markets in the United States. The company offers payment processing services, including merchant onboarding, risk and underwriting, authorization, settlement, chargeback processing, and other merchant support. Its payment processing services enable clients to accept electronic payments, facilitating the exchange of funds and transaction data between clients, financial institutions, and payment networks. The company also licenses software; and provides ongoing support, and other point of sale-related solutions. It offers its solutions to its clients through direct sales force, as well as through a network of distribution partners, including independent software vendors, value-added resellers, independent sales organizations, and other referral partners, such as financial institutions. The company was founded in 2012 and is headquartered in Nashville, Tennessee.

LYFT Company Profile

Lyft, Inc. operates a peer-to-peer marketplace for on-demand ridesharing in the United States and Canada. It provides Ridesharing Marketplace, which facilitates lead generation, billing and settlement, support, and related activities to enable drivers to provide their transportation services to riders. The company also offers a network of shared bikes and scooters in various cities to address the needs of riders for shorter routes; Express Drive program, a flexible car rentals program which connects drivers who need access to a car with third-party rental car companies; and concierge for organizations to manage the transportation needs of their customers and employees. In addition, it integrates third-party public transit data into the Lyft app to offer various enterprise programs, including monthly ride credits for daily commutes, supplementing public transit by providing rides for the first and last leg of commute trips, late-night rides home, and shuttle replacement rides. The company was formerly known as Zimride, Inc. and changed its name to Lyft, Inc. in 2013. Lyft, Inc. was incorporated in 2007 and is headquartered in San Francisco, California.

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