When Apple revealed its upcoming video service, Apple TV+, in March, it didn’t say when it would launch or for how much.
However, according to a new report from Bloomberg, Apple will supposedly launch Apple TV+ in November and for $9.99 per month. The company has yet to confirm this pricing or the rough release date, but keep in mind Disney+ is also set to launch in November. In other words, if Apple wants its product to compete with Disney’s own streaming service and stay ahead of the curve, it should launch by this autumn.
Disney+ is expected to feature original Disney films, Marvel content, Star Wars content, and original content all its properties and networks. Meanwhile, Apple has been green-lighting and producing its own original content for Apple TV+ for the past couple years, and Bloomberg said the company is hoping to hit $50 billion in annual services revenue by 2020. To reach that goal, it has to successfully launch Apple TV+.
However, it will only launch with five original shows: The Morning Show (with Jennifer Aniston and Reese Witherspoon); See (with Aquaman’s Jason Momoa); Truth Be Told (with actress Octavia Spencer); Amazing Stories (a Steven Spielberg revival); and Home (a documentary series). Apple has more content in the works, but executive Eddy Cue told The Sunday Times it plans to roll everything out at a slow pace.
The company has reportedly spent $6 billion on original content so far. In comparison, Netflix will spend $14 billion this year, and Disney is looking at $24 billion. Disney is also planning to offer Disney+ as part of a bundle with Hulu and ESPN, whereas Apple has no bundle planned.