Review: Magic Spoon is the (Expensive) Kids’ Cereal for Adults, and is Magically Delicious

Four varieties of Magic Spoon

I have an 8 year old, but we don’t ever but him sugar cereals, in part because I know I would gobble up most of the box. At my age/metabolic rate, the effects of Lucky Charms tends to linger a lot longer than I’d like them to.

Which is why I was excited to learn about Magic Spoon, which brands itself as “Childlike Cereal for Grown-Ups.” The cereal comes in four varieties: Fruity, Chocolate, Cinnamon, and Frosted, and boasts that it is high in protein, keto-friendly, non-GMO, gluten-free, grain-free, soy-free, wheat-free and has nothing artificial.

Magic Spoon is able to get all the sweetness without all the junk through Allulose, which can be found in certain fruits like figs and raisins.

It all sounds too good to be true and there must be some catch. There is, and it’s the price. You can only buy Magic Spoon in four-packs for a whopping $40. That’s ten bucks for a 7 oz. box of cereal. You can pick up two, 40 oz. boxes of Cheerios for less than $8 on Amazon.

OK, so it’s expensive, and you have to order it online, and thus wait for your breakfast. I actually bought mine about a month ago and had to wait for delivery because the backorder wait time was so long.

So, how does it taste?

Awesome. Magic Spoon tastes awesome.

I dug into a bowl of the Fruity cereal this morning and it tastes just like the sugary cereal of my youth, but has only 8g of carbohydrates 0g of sugar and 3 net carbs for keto counters (Froot Loops has 26g of carbs, 12 grams of sugar and 23 net carbs). It doesn’t really taste like any actual fruit, it tastes “pink” to my tastebuds (which is probably influenced by its shocking pink color), but Spoon Founder, Mike Wolf thinks it tastes exactly like Froot Loops. Regardless of any synesthesia, I ate a whole bowl and was ready to eat more.

If I’m honest, I preferred the Cocoa flavor, which was more in-line with what was advertised on the box and had a mellow chocolate flavor. I’ll update this post when I try the Cinnamon and Frosted (there’s only so much cereal I can eat in one sitting).

My one complaint is that there is a slight aftertaste, it’s not bad, it’s just more like a slightly metallic and, ironically, artificial feeling reminiscent of pre-packaged protein shakes (which is probably because of the whey protein isolate in the cereal). But that’s a minor quibble.

If Magic Spoon catches on, I suspect bigger CPG companies will have to look at jumping in with similar cereals, though they will have to figure out how to appeal to nutrition-conscious customers without cannibalizing their existing sales.

Will I plunk down another $40 for more? I’m not sure yet. That probably depends on how long these 28 oz. of Magic Spoon in my pantry lasts.

The bigger point is, I went from zero boxes of cereal in my house to four, which I will happily eat and share with my 8 year old.


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